Cool Marketing Thoughts

20 years ago, the world was in shock. The Chernobyl disaster, an accident at the Chernobyl Nuclear Power Plant on April 26th, 1986, at 01:23 a.m., consisted of an explosion at the plant and subsequent radioactive contamination of the surrounding geographic area. It is regarded as the worst accident ever in the history of nuclear power. A plume of radioactive fallout drifted over parts of the western Soviet Union, Eastern and Western Europe, Scandinavia, the UK, Ireland and eastern North America. Large areas of Ukraine, Belarus, and Russia were badly contaminated, resulting in the evacuation and resettlement of over 336,000 people. The ads below were made for the Red Cross (and the Red Half Moon, its Arabian version) to remind people about this tragedy, to never forget and to donate. This campaign is striking because I’ve seen picture galleries of journalists who’ve been there, and it really looks like this. Entire towns have been evacuated, and they look like people plainly have been erased. The remains are spooky, almost like ghost towns you see in the movies. Tables set, cars in the middle of the road, doors open…

Copy:
“20 years after the disater, Chernobyl’s landscape reminds one of a barren planet. Even more damage was done to local residents, their bodies and minds alike. Red Cross provides them with both medical and psychological assistance. Recently, radiotion linked illnesses have increased. Please support us. Keep up your interest in Chernobyl.”

Agency: Leo Burnett Ukraine
Bronze Epica Award
Via: Houtlust