Cool Marketing Thoughts

In a parking lot in downtown Vancouver, this billboard was lit around the clock for five days by pedal power to demonstrate the energy efficiency of LED lights. The project, executed by the Canadian branch of DDB on behalf of BC Hydro, required some 120 volunteers – from the client, the agency and local organizations – to keep the 1,500 LED lights glowing. According to BC Hydro, if the billboard featured traditional mini incandescent bulbs, only 120 lights could be lit with the same amount of energy. Just comes to show you that a billboard can be interactive as well.

Copy:
“LED Lights use less energy. Power smart. BC Hydro”

Agency: DDB, Canada
Via: A/D Goodness