Cool Marketing Thoughts

I don’t know what BBC World has been eating lately, but they’re launching one beauty of a campaign after the other. And again, this one is striking. This campaign has been aired in Singapore because the news service itself is moving to a new address there. Pretty cool images to announce a new location I’d say so. Without losing touch of what’s going on in the world, they’re changing their location, and with them so does the news. The idea behind it is very creative. Something to keep in mind. I really like the one with the activists wrapping up their molotov cocktails. Pretty funny idea :) Also, notice the Movers boxes. Would this be a double-brand-ad-campaign where they both pay for the ads? Or is this a generous gesture from BBC? Or would it be an ad from Movers, proudly announcing they’re moving the BBC World news desks entirely? Might add up to the credibility of the company. Anyone?

The small copy under the red bar that says ‘The News Is Moving’ states the message that BBC World is moving from one address to the other, in Singapore.

via SeaSpace