This is one of the weirdest puzzles I’ve ever seen, but it makes sense. I think (even if it’s a fake) that it might actually even work. I can see myself buying this as a birthday/x-mas gift for a few relatives. Would also make a great business gift at the end of the year though :) I think the concept is quite cool. Very often you don’t sell something because it’s broken. But what if something broken would actually become your unique selling proposition exactly because it’s broken. That changes a lot, and because it’s so uncommon, it might easily become a success. There’s tons of cool things you can do with this for direct marketing purposes.
via SwissMiss | Fosfor Gadgets
UPDATE: It IS a direct marketing goodie from Pattex. Beautiful!
mikelite
December 4, 2006 at 12:10 am
hey dude, this is actually a DM piece from DDB Germany for Henkel glue. It looks like your picture got cropped. If you look at the 5 o’clock postion, you’ll see the tube of glue & yellow cap.
Coolz0r
December 4, 2006 at 12:20 am
That could very well be… I’ve seen it like this on the SwissMiss site. I’ll try to figure it out. Thanks for the pointer!
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