Cool Marketing Thoughts

In the same line of their previous campaign for National Geographic, the South African agency FoxP2 Advertising came up with another series of very funny ads. The fascination of kids with the little wonders of nature has always existed. Who hasn’t been playing around with worms and bugs, went out to catch a frog or some spiders. National Geographic has a special Kids magazine in which they want to educate and inform kids about what goes on in the rest of the world (as long as it’s still there). The guys over at FoxP2 have approaced this which with great care, keeping in mind that kids always want to play whilst learning. And so, below you can see the result of some very good thinking. Click on the images to see the full size. You have to read the speech boxes (text balloons) to fully grasp the humor and power of this campaign. My favorite is the one with the Amazon River. Simply hilarious!

Agency: FoxP2 Advertising, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Art Director: Andrew Whitehouse
Copywriter: Justin Gomes
Via: AdsOfTheWorld