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Accessorize The City

19 Nov 2006

I’m pretty happy to see a constructive guerrilla like this one. Accessorize Switserland, part of the Monsoon Accessorize group, ordered it at Saatchi & Saatchi Simko. The agency went around in the city and replaced existing chains in the streets with enlarged replicas of those that can be found in the stores. Pretty refreshing idea and a very nice surprize for passers-by. These little things brighten up the cityscape in an instant.

Accessorize 1

Accessorize 2

Accessorize 3

Agency: Saatchi & Saatchi Simko
Via: Adverblog

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. no more fwds » Blog Archive » Accessorize The City

    November 20, 2006 at 6:23 pm

    [...] ยป Accessorize The City – Coolz0r – Marketing Thoughts [...]