Cool Marketing Thoughts

Durex came up with the ‘warming pleasure’ series of condoms. Instead of your good old trusted rubbers, there’s been a slight modification and a soothing warm experience is being evoke by mean of a ’sensual warming lubricant’. What better way to promote this product then by upgrading ye olde hand-dryer-machine in the restrooms by making it look like a giant replica of the 3-pack condom box, the ones you’re most likely to find in vending machines in those same restrooms. Certainly an eye-catcher for every man who washes his hands after the wizz. Maybe even for those dirty souls that simply refuse to do that. This looks a little too photoshopped (very much in fact), especially with the hot air streams, so it might be just a pitch for an ambient setup. I like the idea though, and if I’d seen it somewhere, it would be top of mind for a rather long time.

Agency: Arco Publicidad
Creative Director: Carlos Vazquez
Art director: Jerry Rivera
Copywriter: Nanel Rodríguez
Via: AdsOfTheWorld