Very humoristic ads for Volvo’s US market. It’s a known fact Volvo is one of the safest cars on the market. There’s not much that can go wrong if it was up to Volvo, unless you do something stupid on purpose (like driving into a wall or so, and even then I bet Volvo has a prototype ‘object detector’ that makes the car brake in time). Obviously, they can’t control everything, and that includes wasp nests, bird poo and UFOs. Clever angles. Cool car. Funny ads. :) Not much more to say about it. Enjoy the roofless world!
Agency: EURO RSCG, New York, USA
Creative Director: Jeff kling
Art Director: Vladislav Ivangorodsky
Copywriter: Jason Miller
Via: Adverbox