“Possible nudity ahead” might have been a title for this post as well. One way or the other I’m not surprized this comes from The Netherlands, even though I’m aware of the fact that it is a worldwide hobby practised by plenty of folks. The simplicity of the ad speaks for itself and in fact the pictured situation is quite funny, come to think of it. Of course the connection between naturists (who enjoy walking around totally naked) and the tent without tarpaulin is rather obvious, but I like the approach the Dutch creatives made. Pretty enjoyable.
Client: De naturisten campinggids (Naturist’s Camping Guide)
Agency: Doom & Dickson (Amsterdam)
Copywriter: Joeri van Oostwaard
Art directors: Heinrich Vejlgaard, Jeroen Manders
Photographer: Frieke Janssens
Thanks, Freek