Too bad I totally missed this… “From leading architect David Rockwell to leading creative Alex Bogusky; from the man who built Second Life to the marketing chief of the very-real-world Starbucks; from a guy who plans and buys media to a guy who expresses himself by making toys. They all came to share their big ideas and pass on their tips for fostering creativity.” And so, here’s a list of 19 items, all of them are pointers and ‘good to know’ thingies. If you want to know the extra words of context, click here.
- Limitations and small budgets are inspiring
- Trust your gut—not research
- Think like a band
- Approach your consumer from a ‘molecular level’
- Digitize everything
- Nostalgia is death
- Let consumers inside
- Prototype early
- Drugs won’t supply your ‘Aha!’ moment
- Flatten management structure
- Market to the interested
- Go for a brand back rub
- Give consumers some control
- Turn Advertising Week into a charity push
- Discourage sleep
- Don’t be (obviously) big, be brilliant
- Sit under the table
- Every day should be independence day
- All creatives are created equal
Read more on AdCritic, have a laugh with the pictures and see some video footage of Alex Bogusky, Philip Rosedale and David Jones.
Kudos to Appelogen for pointing me to this page.