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Hot Sauce Masochism

06 Nov 2006

I don’t know the brands behind these two spicy ads. Looking at the shape of the bottle, I’d say the one with the girl on top is for Heinz. The other is for some Asian super hot and spicy sauce. The way they use the sauce as a method of torture (in a slight sexual context) is pretty daring, but it suits fine here. If you’ve ever tried Wasabi and ate a little too much of it, you know it can burn a lot. Replacing candle-wax by the hot sauce is a bit obvious, but I’ve never seen hot sauce of any kind being used in this context before. Quite attractive, although I doubt it that the larger part of the female audience will fall for it.

Spicy Sauce 1

Spicy Sauce 2

Agencies unknown
Via: Coloribus

 
3 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. marketingalternativo.com » Blog Archive » La salsa piccante masochista

    November 9, 2006 at 10:18 am

    [...] Via: Coloribus , CoolzOr Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

     
  2. To quote the Simpson’s Ralphie, “It tastes like burning. at

    November 15, 2006 at 6:35 pm

    [...] Yes, expanding sales with new product uses to niche markets is always a great idea. Wait, no it’s not. Please, someone tell me these aren’t real ads. The guy at Coolzor seems to think so, and that does look like a Heinz label (yes, I have the urge to photoshop in the Heinz-Kerrys.) Then again, the guy at Coolzor also describes these as being in “a slight sexual context.” Slight? He must be an art director. [...]