It’s ‘back to basics’ with these print ads for Wrangler. The cavemen in the picture look a little like ‘our’ forefather, the Neanderthal. The rough contours of their monkey faces and the slightly bent position in which they appear (still on their way to standing up straight) are the links to the prehistoric past of mankind. And whaddayouknow? Even back then they wore Wrangler Jeans. Funny angle, a little bit off the hook. But hey, I’ve got a soft spot for monkeys, and this is close. :)
Copy: “Basic Cut”
Agency: BBDO Singapore
Via: 24
ivan raszl
November 7, 2006 at 8:35 am
Very cool! Love it: http://advertlover.com/story.php?title=Homo-Wranglerius
ryan
November 8, 2006 at 4:23 am
does it not bother you that they are ripping off Geico’s “We didn’t know Cavemen still existed” campaign?
Coolz0r
November 8, 2006 at 11:00 am
I haven’t seen that campaign… got a link Ryan?