Take a look at this piece of work for Umbro, done by Teresa Lozano and Amaia Arbizu from the Miami Ad School. It’s a bit of a brain-breaker, but I think most people will get it if they pass by at the location. Umbro is mostly known for its football-related products and seeing the gap where a heavy metal ball used to be anchored to the ground with a sticker placed in front of it will make it kind of obvious what happened there. This is the sort of outdoor action I can really dig. I wonder what they have done with the large ball though, and how they managed to get it out of the row (with permission, that is). Perhaps it’s just very well photoshopped to create the illusion?
Credits:
Miami Ad School
Teresa Lozano & Amaia Arbizu
snarf
November 4, 2006 at 7:28 pm
Hey, that’s so obviously photoshopped.
str
November 8, 2006 at 12:57 pm
I second that, the positioning of balls, their lack of connection with the pavement clearly show thats PS.
buzz
November 13, 2006 at 6:28 pm
fake?