Global warming isn’t funny. The effects are far more serious than what we see today, but the changes are already noticable. It’s November and the last week the temperature was still around 20 degrees Celcius. It’s warmer for a longer time, it seems summer has lost its sense of time. Winter doesn’t kick in on time, but when it does, it’s harsh and strong. The weather has become far more extreme than it used to be. The ice on the poles are melting… We all should become aware of this and take action or it might become as serious as pictured in this clip of the WWF. Sure, they make it look a little funny, with some entertaining background song, but the main line of the clip is totally true: “pretending it’s not there will not solve the issue.”
Kudos to Shannon over at Glossy inc for sending the info and hosting the clip.
Agency: FCB, Toronto
Directed by Chris Sargent
Pro Co: UNTITLED, Toronto
Editorial & F/X: AXYZ, Toronto
Music/Sound Design: Rosnick Mackinnon Webster, Toronto
On a side note: the British government recenlty released a report on the impact of climate change.