Take a look at this theme website for Rexona For Men, the deodorant with attitude. At Riskville, men are challenged to find out their ‘risky inner man’ by means of tests and situation simulation. One of the things I’m really fond of is the “101 things to do before you die” list. It features quite some things that seem totally kick-ass to do, and I think I’ll go make up my own list and try to accomplish it. Other funny things to try out are the “Risk Profiler” which rates your willingness to take risks and gives you tips on how to live life to the full. Interactive goodies are on the site too, for instance the DIY desktop creator, a tool that lets you upload a picture and edit it so you look like an instant stunt man. You can also win a prize. A two day stunt trip (aka stunt weekend), to really suit your stunty needs. Alas, I think it’s Australia only. Still, the site is quite entertaining.
Agency: Lowe, Australia
Check out Riskville | Thanks, Pieter