For Douwe Egberts, a brand of coffee, Pink Eye designed a tasteful and innovative packaging for a marketing stunt that specifically targeted a student audience. Strong plastic covers could be placed over the cups so the coffee stayed warm and dampy and could be taken along without being spilled. Quite an in interesting idea and really popular with the students.
markettara
October 28, 2006 at 2:11 pm
This is a purple cow!
Lewis Green
October 28, 2006 at 6:40 pm
Tumblers have been around for ever that are easier to carry and, I suspect, keep coffee hotter longer than these cups. You are correct: this is a marketing stunt not a product benefit. In effect, students are being manipulated and exploited for their eagerness to be seen as hip or cool.
Students are buying an inferior product in exhange for satisfying a desire. Nothing wrong from the students’ point of view ;as I believe they know what they are buying and why they are buying the cup, but not a product nor a marketing strategy with legs. Instead, we have a fast grab for the dollar.
Coolz0r
October 28, 2006 at 10:54 pm
I don’t think it was up for sale though, Lewis, but I can follow your thoughts.
Innovando en las tazas de café :: Amedias
October 29, 2006 at 3:04 am
[...] (Via: Hot Coffee) [...]
Larry
November 8, 2006 at 1:55 am
cool