Cool Marketing Thoughts

At the Mets-Cardinals baseball game recently, this sign was posted at the beginning of the line to get into the stadium. It’s an odd example of out of the blue product placement, but it’s so weird that it actually might make sense. The sign is torn out of its context because normally you only see it at the airport when you need to check in at First Class. Its meaning is to fasten passenger traffic for people who don’t carry bags, so they don’t have to line up for a security check. What I find weird about it is its ambiguous meaning: “Non Stop Lines”, that’s not quite what you want to communicate now is it? To me it seems there’s always a line then. Anyway, apparently at baseball games in the US there are security checks. Delta placed their signs there and the “no bags” line was for people who (obviously) didn’t bring any bags with them and, therefore, didn’t need to have their bags inspected by security before entering the stadium. Cross-category branding. Interesting.

Thanks for taking the picture and sending this in, Tim