Cool Marketing Thoughts

Wanna play? With this advergame (Dutch/French/German) you can manage your own plantation. In the light of the received certification with the little green frog that represents the rainforest alliance, Chiquita invites you to try and manage a plantation the way they do, with respect for their workers, the environment and the product. The most agile farmers can win a 9-day trip to a Chiquita plantation in Costa Rica. In the game, your own plantation features a banana field, ‘the forest’, a village (for the workers) and a wrapping station. You can easily switch locations, depending on what you have to do. You have to make sure you grow enough bananas, because they sort of represent your score. You can also lose bananas if you don’t pay enough attention to the rules. The tell-a-friend function is played out in a fruity way, because if you invite three friends you’ll get a bonus, which is good for a boost of your total score. Pay attention to the ‘respect meter’, because if you don’t treat you workers or the environment good enough… ‘game over’ will be the next thing you’ll be seeing on your screen. Make sure you harvest your bananas in time, so they return the most points and can be shipped at once. Harvesting too early or too late causes a loss of points. If you work your way through the basic level, you’ll get the one and only ‘foldable frog buddy’, origami style.

Overall rating: the graphics are very good, the flash transitions are amazingly smooth, the look and feel of the game is perfect. This is without any doubt a future prize winner.

Try the game and win a trip to Costa Rica

Agency: These Days (Antwerp, Belgium)
Client: Chiquita
Creative Director: Samuel De Volder
Art Director: Bob Vermeersch
Copy: Samuel De Volder
Strategist: Peter Van Wijnaerde
Lead Designer: Valentijn Destoop
Lead Programmer: Nicolas Lierman
Account Manager: Nathalie Lemmer

Related post on Marketing Thoughts:

Extended interview with George Jaksch from Chiquita:

• Corporate Ethics, Bananas & Frogs