These ads were created by students from the Academy of Art in San Francisco, USA. They won a Bronze Clio award last year and they’re quite funny to look at. The point of this campaign is of course to illustrate that wearing Arai helmets will make sure you’ll get a softer landing when something happens. To illustrate that, the road has been turned into bubble wrap, sponge and foam. I like the idea behind it and I can’t help but thinking the Contrapunto creatives sort of get their idea here for the Smart campaign that received a Bronze Lion at the latest Cannes festival. It doesn’t mean they duplicated it, because as you can see in the post I did about the Smart ads back in June, the approach is different. Perhaps the ’safe on the road’ concept just triggers these ideas with creatives worldwide.
From: Academy of Art San Francisco, USA
Via: 24 | AdArena