On Thursday last week, a few Belgian newspapers reported about research results that had been published in which the Volvo V70 has proven to be the best car to have sex in. On Friday, clever minds in our Agency asked Volvo if they wanted to do something with this ‘news fact’. It took a while for the Volvo people to give the ‘ok’, but on tuesday they said we could go ahead with it. And so, the website now showes a cute intro with a little handwriting on the moisty, misty windows of a V70. I agree, it’s not ‘big’ news and this isn’t übercool, but it’s just an example of how you can make a small effort towards your clients and strengthen the existing relationship with little PR things.
Quote from the Daily Mail:
The ‘passion wagon’- renowned for its reliability on the road and spacious interior – has lived through more steamy encounters than any other vehicle.
Volvocars.be by i-merge brandbreeding agency
Criterion » Archivo » Sexo en un Volvo
October 13, 2006 at 2:36 pm
[...] Según parece el Volvo V70 ha sido elegido como el mejor coche para tener sexo en él (atrás queda el tiempo del Simca 1000) y la empresa se ha apurado para hacer publicidad de la noticia. Me abstengo de hacer cualquier tipo de declaración, os dejo los comentarios para que déis rienda suelta a vuestro irónico y fino sentido del humor. Vía. [...]