This one is superb :) Imagine the faces of the passers-by when they notice the ski-dude, double-folded over a bench in a public splace. I really hope this was executed for real and not just for the picture. That would’ve been so awesome. New South Wales is a multi-purpose region in Australia, the surroundings of Sydney to be more precise, where you can do just about everything that takes you away from the daily stress you live in now. Those Australians truly have a good sense of humor.
Copy: “NSW Ski fields, closer than you think”
& “www.visitnsw.com.au – New South Wales, there’s no place like it”
Agency: GPYR, Sydney, Australia
Creative Director: Michael Stanford
Art Director: Robbie Kantor
Copywriter: Bart Pawlak
Photographer: Gary Sheppard
Thanks, Shean