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DIY Cheerleader Commercial

11 Oct 2006

Entirely 2.0-ified, CMT wants you to create the commercial for their show “Making The Team” in which the Dallas Cowboys Cheerleaders are looking for new talent. Using film snippets, voice overs and various music samples they provide, you’re invited to have some consumer input. There’s 18 pieces of movie to puzzle with so I guess you can try to make something cool out of it. As to the ‘why’ of this action, I refer you to the text on the right side of the page: “Create your own commercial for a chance to win great prizes PLUS a trip to Dallas to meet the cheerleaders.” As if meeting the cheerleaders wasn’t a big prize already for almost every guy out there. I’m not quite sure they’ll pay your ticket if you have to come from outside the US, but at least you had your chance of being a director for just a little while. The subject of the commercial isn’t the Dallas Cowboys Football team, despite what you might think. Who cares about the football team anyway? It’s in fact ‘the story’ of 50 girls wanting to become a DCC (Dallas Cowboy Cheerleader) that really matters. Emo-reality TV all the way with laughs, sweat and tears. 1004 commercials have already been brewed. The voice-overs are the most typical man chatter you’re probably already heard, going from “Football isn’t for girls, unless you look like these girls” to “Not everyone can wear the uniform, but it’s fun to see ‘em try”. *Yawn*

Cheerleader Fun.

Create your commercial here.
Visit the website from the TV-show.

 
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Posted by Miel Van Opstal in 2.0 +, Advertising, Campaigns, Marketing

 

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