Somewhere last year the PIAS record label launched a campaign with two pretty daring clips. One of them is even so ‘over the edge’ that if I post it here I’ll be expecting another message from Google Adsense about the ToS violation I’ll be making, so I’ll just link to it. The theme of the clips is the same for both: “What is the second most important thing in your mind?” – Studies have proven that music is on the first place even before sex or alcohol. A good reason for a music company like PIAS to make some rough clips about it and promote their business. The clip below is titled: ‘Alcoholic‘
Other clip, titled ‘Fucker’ – Google Video Link, too rated for this blog.
Agency: Ogilvy Belgium
Client: PIAS Music Company
Creative Director: Phil Van Duynen
Thanks, Franky