Cool Marketing Thoughts

Duval Guillaume Brussels came up with some nice ads for Ace-Group T, an institute that organises language courses. Very often I meet people who speak English in a way that seems they’ve mentally cut and pasted dialogues from movies. Oneliner after oneliner they work their way through a conversation. On the one hand it’s very funny but on the other hand it’s a sad fact and it looks incredibly unprofessional. The guys over at Duval clearly saw it the same way when they ok’d this series of ads. I can’t say that I disagree. The ads are quite funny and express the unfortunate position people with a low knowledge of the language experience. Rather painful sometimes, especially the one with the funeral.

Copy:
“Any of you pricks move, and I’ll shoot every motherfucking last one of ya”
“Don’t learn languages through movies > Language courses > Ace-GroupT”

This quote is from Tarantino’s Pulp Fiction, but should actually read: “Any of you fucking pricks move, and I’ll execute every motherfucking last one of ya!”

Copy:
“Hasta la vista, baby”
“Don’t learn languages through movies > Language courses > Ace-GroupT”

This quote is from the movie ‘Terminator 2: Judgement Day’ (1991). It means literally, “until the seeing”, but is used in the sense “until next time”.

Copy:
“May the force be with you”
“Don’t learn languages through movies > Language courses > Ace-GroupT”

From Star Wars, ‘The Force’ is a binding, metaphysical and ubiquitous power that is the object of the Jedi and Sith monastic orders. It is described by Obi-Wan Kenobi or Ben as “an energy field created by all living things. It surrounds us, penetrates us, and binds the galaxy together.” (more)

Client: Ace-Group T
Agency: Duval Guillaume Brussels
Copywriter : Tom Berth
Art Director : Geert De Rocker
Art Buyer: Elly Laureys
Creative Directors: Katrien Bottez, Peter Ampe
Retouching : Frederic Dupont
Account Team: Matthias Dubois, Jeannette Westerhout
Media: Dailies & outdoor
Thanks: Tom (also spotted on Adverbox)