Yeah, they’re quite the hype, those C.M.O.N.S. (c’mons or c-mons?). For a quite a few weeks already there’s been a lot of buzz around them. Rumors have it that they’re not a rockband like they pretend to be, that they’re a marketing stunt for some product launch. People said it was pronounced c-mons, and related it to the mobile phone brand Siemens. Others said it was for a tv show. The C.M.O.N.S. appeared on MTV, have a subdomain on the MTV site, they have MySpace profiles and a Spanish background according to those pages. During commercial breaks they appear in between commercials for a few seconds. There were stickers, wall paintings and floor graffiti all over Europe and their entire presentation is always by means of some knitted gingerbread-man figurines. Are they real or not? The fact is, I’ve been informed that those little puppets have managed to kidnap John Miles. It appears to be related to the Night of the Proms… are they coming too? On the action site it says: all we want is a gig at the Night Of The Proms. The url says ‘night of the cmons’, and in the video John Miles is ‘corrected’ by Blue (the puppet’s name) that it’s Night of the C’mons, not Night of the Proms. Is it ‘buzz’ for the Night of the Proms concerts? It appears to be so. Check out the link below and see the ‘victory’ video from the C.M.O.N.S. where they make John Miles beg for mercy. If you sign the petition on the site, maybe they’ll let him go in time to perform.
Check out the Night Of The C.M.O.N.S.
Here’s some examples of the buzz:
Fake wikipedia page:
Relevant links:
Night Of The Proms website
The cmons.com website
MTV page in Under The Radar
Who’s Who Wikipedia Clone
MySpace
White’s page
Blue’s page
Cherri’s page
Red’s page
Moo’s page
You can easily sing along with the lyrics. The only word they sing is “c’mon” :)
Bart
September 29, 2006 at 9:45 am
You can buy The Cmons in the Kammenstraat very soon. The brand behind it is very obvious, weird you didn’t notice… Grtz, Bart
derekb
September 29, 2006 at 10:06 am
they’re part of an Opel campaign, for the launch of the new Corsa.
Coolz0r
September 29, 2006 at 10:11 am
Thanks derek, I didn’t know. At long last now I do :)
Night of the Proms Blog » Blog Archive » John Miles ontvoerd!
September 29, 2006 at 3:51 pm
[...] Dat iedereen zich afvraagt wat hier nu precies aan de hand is blijkt onder andere uit het forum van de Proms-website. Maar ook externe bloggers zitten niet stil. [...]
Jo Wouters
September 30, 2006 at 10:07 am
The proof that it really is an Opel campaign: http://www.tnt.be/portfolio/detail/144/Opel/ (the portfolio on the website of the agency)
prissy
October 1, 2006 at 11:25 am
I got the mail from Opel, as a concerned sponsor of the proms, so it seems it comes from that direction.
They made an online magazine on http://www.opel.be/magazine, with the TV commercials showing the c.m.o.n.s. AND the Opel Corsa. Nice idea for a campaign though, not yr average car commercial.
Daniela B.
October 9, 2006 at 8:57 pm
You know, I don’t have any idea of advertising (besides being a very experienced consumer…), but I have the feeling that this campaign will backfire.
I have been on the edge of my seat waiting for the solution of this riddle, so to speak. Will it be a new cellphone? A rock magazine? Whatever it is, it must be something really COOL!
And now it’s — an OPEL?
Well, in Germany, the Opel is the epitome of the booooring car. It’s the kind of car that the proverbial elderly man with the hat drives.
If you make an uber-cool and hip campaign for something so utterly *not* cool, don’t you run the risk of your young, hip target group laughing in your face?