From the fresh brain of Max Lenderman comes a pointer to this really cool outdoor initiative by Mike Milardo and his partner Bart Batchelor (no, these aren’t screen names, although it would’ve been great for a dating show). [Actually, the post has been in my 'to blog' folder for a while but I never got to blogging it.] – What we have here is a national stunt/promotion for Solo’s Walkie Talkie phones. At bus stops in Vancouver, Toronto, Montreal and Calgary, they’ve put up interactive billboards and connected them with each other by using actual walkie talkies phones. People would then just push the button and are being connected live to another bus stop. Imagine standing alone at a bus stop and receiving an incoming call from a total stranger who’s at a bus stop across town, or maybe even in another city. Quite engaging. As Max says, if these two blokes are smart, they’d connect a recording device to the individual phones. Makes a great start for the follow-up campaign.
Copy:
“Push here to try the walkie talkie phone”
“Your direct line to awkward conversation”
Client: Solo
Agency: Rethink, Vancouver