DownTown Partners, a Canadian agency based in Toronto, did a very good job with this guerrilla for the Red Cross. For the ‘Learn First Aid’ campaign, they’ve placed stickers on the floor at the bottom of staircases, simulating an accident (like someone fell down the stairs). Next to the bodies, they’ve put a sticker of the Canadian Red Cross to clarify the situation, urging people to learn first aid so they could help if needed. The tagline on the stickers read: “Know what to do”. Pretty scary if you’re on the top of the stairs and are looking down. The guerrilla was executed at the Cineplex Odeon Theaters in Toronto. The mission was to shock people and I believe they’ve succeeded very well in doing so.
F
September 18, 2006 at 2:27 am
It’s good when ads are attention-grabbing, but this is kinda too shocking to my taste
Grisè Comunicação » Seção de dados do blog » Guerrilha
September 18, 2006 at 12:15 pm
[...] Como já foi dito o suficiente aqui e aqui, vou apenas colocar as imagens! [...]
Jayna
September 19, 2006 at 9:54 pm
i think this is a good idea… that way people realize the severity of knowing life-rescue.
Coolz0r
September 19, 2006 at 11:53 pm
I totally agree!
a photo
August 23, 2007 at 1:31 pm
Shockin’