Cool Marketing Thoughts

Not really all that impressive, but still remarkable. This city guerrilla for Nexcare consisted of placing first aid band-aids over broken things such as: cracks in the walls, broken windows etc. It’s bit too simple to be good I think, but on the other hand, so is the use of the band-aid: simple and for average small things. I’m not really sure about this action. There’s so much more you could do with this topic so I’m silently hoping it was part of a bigger campaign and that they’ve done some really cool things as well. Anyone?

Agency: Base 1, Santiago de Chile. (Thanks, Arturo!)