This is one great way to use a moving staircase as a medium! The Hopi Hari amusement park in Vinhedo, São Paulo – Brazil, hired the QG Propaganda agency to create a promotion for their rollercoasters (they have four). The park is owned by Grand Prix Enterprises and it appears to be one of the biggest theme parks of Brazil. (here’s a bird eye’s view in Google Maps). I love this idea :) it’s funny, eye-catching and so damn simple. Brilliant.
Agency: QG Propaganda, São Paulo, Brazil
Creative Directors: Sérgio Lopes, Paulo André Bione
Art Directors: Tchelo Nogueira, Marcelo D’Elboux
Copywriter: Rodolfo Barreto
Via: AdsOfTheWorld