Cool Marketing Thoughts

This is a funny campaign for Durex that made people aware of the global sex survey they’ve been running. You should probably click on the images to get the ‘big’ version to fully grasp it, but the essence is very clear. It’s catchy and funny, quite innocent and a bit daring, but not obscene at all if you compare it to what people get thrown at their heads through all kinds of media these days. Seeing the resized images, the ads kind of remind me of the images you used to see on those first game computers or small handheld games, where the actual contours of the images was more ’suggestive’. You saw what you saw because it looked like it a bit, but mostly because you wanted to see it.

Agency: Publicis, Singapore
Creative Director: Rodd Chant
Art director: Eryk Tam
Via: AdsOfTheWorld