For the third time already, the TriBeCa agency has created an event for the jeans brand LEE. For the official opening of the first boutique, TriBeCa has dressed up the surroundings of the rue des Rosiers (Rosiers street) at the Marais. Besides the guerrilla, a promo-team has been sent out to label shoppers with a barcode and to invite those shoppers to come check out the store. In the store, the barcode was checked and if it revealed a winning code, people could win a brand new pair of jeans to take home with them. Neato !
Thanks for the tip, Sylvain | See more pictures of the event.
jooey
September 6, 2006 at 3:43 pm
I cant see any of your pics now, anything wrong?
It shows, “No Hot Linking allowed, please host your own files”
Coolz0r
September 6, 2006 at 8:50 pm
What reader are you using? Then I’ll add it to the .htaccess file so it’ll be allowed to show the images. Sorry for the inconvenience.