In the United Arab Emirates they censor magazine content of which ‘the government’ doesn’t approve. This ad from Wonderbra plays into that fact and the guys over at the famous bra brand have decided to censor their own ad, be it with a twist. They’ve used much more black marker than they actually needed to cover the breasts of the model in the ad. In one way they make the brand’s statement, in another it shows they can comply with the limitations the country’s censors have set. They’re not showing anything, but on the other hand they provoke just that little more by suggesting there was a lot to cover. Nice move!
Agency unknown.