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Roger More

31 Aug 2006

Here’s a controversial Durex ad. Well… it’s not really controversial, but it certainly caused quite a stir when it was launched. Apparently the UK had it banned for some weird reason. Nevertheless, despite the ban, the ad managed to get an award in 2004 at the ‘The Roses Advertising Awards’ in the category ‘Best use of typography’. I think it’s quite funny, because Sir Roger Moore is in fact best known for his acting jobs as the famous 007, aka James Bond. We all know little Jamsey isn’t the most modest type when it comes to girls, so in fact this Durex ad is communicating two things at the same time. The first one is that with the ‘Perfoma’ product line you’ll want more and do more (maybe even ‘get more’). The second, unspoken, thing is that there’s a connection between 007’s sexual behavior and the use of condoms.

Durex - Roger More

Copy: “Durex Performa. The climax delay condom.”

 
2 Comments

Posted by Miel Van Opstal in Uncategorized

 

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  1. Peter

    August 31, 2006 at 7:32 am

    The verb “to roger” is also a synonym for, you know.
    Quote from Blackadder:
    “Looks like you’re right, Baldrick. Looks like we’re gonna get rogered to death.” (when captured by the Germans, just after being kissed by Baron von Richthoven)

     
  2. Coolz0r

    September 6, 2006 at 3:51 pm

    Blackadder kicks ass in everyone’s general direction! :) Happy birthday, by the way, seƱor Peter :)