Picasso pillows, a Thai brand of fluffy head support, has used our good friend Freddy from Nightmare On Elm Street (and the sequel, and the sequel on the sequel, and the sequel on the sequel of the sequel) to promote their comfy cushions. The tagline for this ad is ‘kill the nightmare’. It’s a fact that advertising recycles movie stars, and most of the times (if it’s well-executed) it even works. Nothing new here, but a good image is already half of the campaign.
Agency: Creativejuice/G1 Bangkok
Creative Director: Denko Thatchaichawalit
Art director: Vinij Auraroonchai
Copywriter: Chanwit Nimchareon
Photographer: Hamchua Studio
Via Marketing Post