Wow. This is cool! At the Cancun airport, Absolut had a giant bottle on display which was entirely made out of sand. This is absolutely pretty damn impressive.
via Marketing Post
Absolut Cancun
25
Aug
2006
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ivan
August 25, 2006 at 11:17 am
i don’t know. I’m getting really bored with this campaign. — I get it, you can make a bottle shape out of everything. Can Absolute move on now?
Coolz0r
August 25, 2006 at 11:33 am
Yeah, but the bottle is all they have… they’ve done some other pretty things as well, viral games, outdoors…
The only thing they have to do is make people aware of the shape of the bottle, and in fast-moving consumer goods, recognition is the most important sales factor.
I’m pleasantly surprized that they keep coming up with ideas like this. I still think it’s a good idea.