Cool Marketing Thoughts

To promote the ROX energy drink, people on trains, buses and at the airport were given masks with a print of eyes on the outside to wear while they were asleep asleep on a long distance travel, creating the illusion of a wide-awake state. The masks were distributed on the fly in Berlin. Apart from the bloke who looks like he had a few drinks too many and appears to be in the land of purple rabbits and red mushrooms, it seems like a pretty cool idea.

Seen on AdArena | Coloribus