This Belgian campaign was done for the ANGCP – Association Nationale des Greffés Cardiaques et Pulmonaires, (or NVHL), which means something like ‘national association of heart and lung transplantees’. I don’t know the exact translation. There’s always a huge shortage on the market when it comes to finding a donor and that’s what this campaign is pointing out. In the copy they call for donors and volunteers who want to save someone else’s life. The images are really soft, but the tickets kind of shatter the softness, especially when you know what it’s all about. Take a number, wait in line. Hard as can be.
Copy: “We don’t have enough donors. In 2004, 2048 people needed an organ transplantation. Only 736 have gotten one. Want to become a donor? www.nvhl.be”
Client: ANGCP / NVHL
Agency: Duval Guillaume Brussels
Account: Johan Parmentier
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Benoit Menetret
Art Director: Jean-Marc Wachsmann
Photographer: Maria Dawlat
Retouching: Frederic Dupont
Media: Magazines