These ads for Nokia are pretty weird. I do like the concept though. Quite compelling. I don’t know the agency that came up with this campaign, but I’m going to hold on to this idea. It’s really catchy and kind of bizarre to see these twisted and contorted bodies hanging in mid-air. There’s not really a strong product link though. I think it should’ve been made more obvious. You can fill in any other brand and still have a strong visual.
Copy: “Take on anyone. Anywhere.”