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Frank Dandy Superwear

20 Aug 2006

The 2006 collection from Frank Dandy Superwear came with two very entertaining ads. The brand’s key-phrase is: “expect the unexpected”, which has been visualized in a pretty funny way. Nothing shockingly new, but very attractive with a fat wink. I’ve only managed to dig up one full image of the campaign, but the second one is featured on the site as well, except that the trendy Flash designer who came up with the site decided to cut off the wallpaper into some snippets that only feature the ‘field of action’. I took a screenshot and cropped it a bit. You’ll get the picture if you compare the second image with the first one.

Frank Dandy Superwear 1

Frank Dandy Superwear 2

Copy:

“Frank Dandy Superwear
Expect The Unexpected

You never know who might turn up
You never know if you’ll end up in your own
bed or in your neighbour’s, at a poolparty
or in the hospital. Simply stay clean
and fresh down below.”

Site: www.frankdandy.com

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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