No, not Windows. WinDose. I never heard of it either, but apparently it’s an energy drink in a bottle that reminds me of a dishwashing soap of some kind. It’s supposed to get you really really really focused, and I believe the ads picture that pretty good. Pretty flashy. I wonder if the main ingredient is derivative of LSD or some other trippy drug. Probably not. The first one is titled ‘forest’, the second one ‘mountain’. If you focus enough, you’ll see why.
Copy: “Natural Body Booster”
Client: WinDose (Api-Ar)
Agency: Ogilvy Belgium
Account: Claire Van der Linden
Creative Director: Phil Van Duynen
Copywriter: Serge Audino
Art Director: Philip Schiebold
Photographer: Alison Anselot, Alex Telfer
Media: Magazines, posters, POS