There’s something with ‘men’ and roleplaying. I’ve got to admit that the approach of ’sex sells’ is still working, especially when the product calls for it. Parafernalia is selling ’sexy costumes’ so Black Sheep, an agency in Miami, didn’t really had such a hard time figuring out how to position the ads. Yeah, there’s something wicked about women in uniforms (or the derivatives thereof). I like the catchy punchlines they’ve used. Very suiting.
Copy for ad 1: “They’re supposed to put out fires, not start them.”
Copy for ad 2: “What she’ll do to you is not covered by any insurance.”
Copy for ad 3: “Practice safe sex. Sleep with a cop.”
Agency: Black Sheep, Miami, USA
via AdsOfTheWorld