Ah, I love these ads for Rush. Launched in Australia by ‘De Pasquale’ and totally cool. This is the kinky approach towards the regular fairy tales as you know them. And yeah, I can hear you saying it’s been done before. Totally agree, but the visuals weren’t executed as good as these (otherwise I would have blogged them). No. These ads make this chocolate flavored drink extra funky. I’m pretty sure of that. The third one is my favorite, beyond any doubt.
Copy: Rush Ultimate Chocolate
Just a little naughty
99% fat free
30% less sugar
Agency: De Pasquale, Australia
Writers: Grant Johnston & Cos Luccitti
Art Director: Grant Johnston
Photographer: Andreas Smetana
Producer: Ellie Smidt
Via AdsOfTheWorld