Cool Marketing Thoughts

I first came across Pingoat about a year ago, around the end of August. Back then I was still html-coding my entire blog and I hadn’t made the step to WordPress yet. Later on, Pingoat struggled a bit but survived and has grown quite strong since then. Now they offer quite a range of handy blog tools for webmasters, and they’ve also launced a ‘how much is your blog worth’ tool.

The first tool, a quite popular thing based on Technorati’s API, was created by Dane Carlson from the Business Opportunity Blog. I’ve been checking it once in a while but I think it’s not really working because even though my ranking on Technorati is now around 2.800 (a small 20.000 spots higher than back then), my blog is still worth $38,388.72. The amount never changed the past months, not since the tool was launched. Weird.

Now with the Pingoat tool, my blog apparently values $2074, at the time of writing, also based on the Technorati API. I don’t know which formula is being used, but the difference is quite significant.

It’s not that this blog is up for sale. By all means, no. Unless you pay me $50.000 which would make me reconsider. But it’s funny to know how much you’re worth. Must be the blogger-ego thing. One of the projects I found a link to via Pingoat is Blogsrater, which seems to be a very large archive of blogs. I submitted myself to see what it’s all about. I’ll get back to that when I have an update.

Besides this monetary validation, also check out the other Pingoat tools.