In Sydney, Australia, the ad agency Lava create a commercial for the new XBox 360. Nothing really special, you’d think, but no, au contraire mes amis. Attempting to capture the “real life gaming experience” they’ve created the world’s largest water balloon fight. Coogee beach was the place to be and it seems like they entire crew had a wonderful time. 2849 people threw 51.386 water balloons in this challenge and wrote a page in the history books. Okay, it was back in April, but I totally missed it… so here you go :)
Check out the Water Balloon Challenge | via AdRants