This campaign is a little older already, and it’s for a second hand bookstore. I really like the idea they used here, because very often you discover some interesting things in second hand books, like personal notes or remarks, or as in this case: the names of the previous owners. Yeah, books always carry a little history with them. Pretty neat concept.
Client: PELE-MELE
Agency: LG&F
Coutry: Belgium
Account team: Doris De Smet
Creative Director: Christophe Ghewy, Paul Wauters
Creation: Joeri Van den Broeck, Tim Driesen
Photographer: Kris Van Beek
Media: Magazines
Steven Workman
September 28, 2006 at 12:17 pm
Bruce Lee studied Kung Fu, not Karate