This campaign genuinely kicks ass. This is really a good take on the subject. Not that all those previous ads were bad, but I really like these ones. It’s perfect. The feeling one should have when he plays on the console is that everything is taken to the extreme. You had a swing in your yard when you were little? Well beat this! You played rock, paper, scissors back in the days? You just wait until you’ve seen where PlayStation can take you. I especially like the one with the skater in the canyon. Juicy stuff. That’s exactly what the superb photoshopping expresses. It’s exactly what the brand breathes. Brilliantly executed.
Agency: TBWA Chiat day, Los Angeles, USA
Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai, Brett Craig
Art Director: Paul Nguyen
Copywriter: Jason Rappaport
Photography: Markus Wendler
Via AdsOfTheWorld
Steve Hall
August 2, 2006 at 7:38 pm
This is beautiful.
Extreme PlayStationYou just wait until you ve seen where PlayStation can -- Centplus Tech
August 12, 2006 at 8:57 am
[...] Extreme PlayStationYou just wait until you ve seen where PlayStation can take you. I especially like the one with the skater in the canyon. Juicy stuff. That s exactly what the superb photoshopping expresses. It s exactly what the brand breathes. … [...]