This guerrilla campaign has been done somewhere last year for the weekly magazine ‘Humo’. The promo here is that they gave away a free music download card with every copy of the magazine, with the tagline ’shake that ass’. After checking on Steve Hall’s AdRants, I learned ass-shaking is ‘kinda’ hot. So I figured I’d post the guerrilla here. Okay, it’s a bloke’s ass. But nevertheless the idea is quite funny. The guys from the mortierbrigade agency made some stickers with someone’s butt on it (5-1 it was someone from the agency itself) and went around town to dress up all the washing machines in the public laundry shops. Imagine the looks of the people that came to wash their clothes. Heheh. Funny. Damn funny. Pictures? Sure. First the print ad, the next three pics are from the guerrilla.
Client: Humo
Agency: mortierbrigade
Head of quarters: Veerle Devos
Creative Director: mortierbrigade
Creation: Koen Lefever, Niels Schreyers
Photographer: Evert Thiry
Guerrilla: Mediafield.be
Media: Magazines, guerrilla