Cool Marketing Thoughts

Funny campaign from Duval Guillaume Antwerp. They’ve worked for Schweppes before (remember the fountains). With this campaign they’ve tried to communicate the fact that the new Schweppes flavors are nothing for ordinary people, but for people who have a sophisticated place inside their mind. The fruity lemonade, for fruitcakes ‘fruity’ people. I think the images they’ve used are really funny to look at. They illustrate very well what the message is trying to say.

Client: Cadbury (Schweppes)
Agency: Duval Guillaume Antwerp
Account Team: Katia Strauwen, Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Copy: Geoffrey Hantson
Art Director: Dirk Domen
Photographer: Björn Tagemose
Media: Magazines, posters (Scandinavia)