Sporza is a Flemish television station which specializes in sports. It’s not a solid station, it’s not 24/7 available, but when there’s something happening in the world of ’sports’ in general (national or international), the station gets airtime. It’s in fact a theme channel from the national (government supported) VRT television station. I don’t know how it’s determined but it appears on the channel where you normally have an overview of all the stations, the so-called ‘mosaic’. Sporza is really passionate and tries to deliver high quality reports and interviews with current and past sport stars. To create an image campaign for the station, Duval Guillaume Antwerp came up with three really nice ads. The style refers to classical Flemish painters from the likes of Rubens or Van Dyck, and I suppose the paintings also refer to some biblical event (the setup and position of the characters), turning sports into something holy or divine in one way or another.
Copy: “Share The Passion”
Client: Sporza
Agency: Duval Guillaume Antwerp
Account: Alex Stergialis
Creative Directors: Geoffrey Hantson, Dirk Domen
Copy: Manuel Ostyn, Pieter Staes
Art Directors: Pieter Staes, Manuel Ostyn
Illustration: Ward Nijs