These ads for Strepsils, a throat-ache softener, are really cool. They make a very good point because you talk less when your throat hurts. Some people have no voice left at all, which is where the product kicks in. You’re not only tempted to try and create your own comic, the message is in fact that Strepsils is the remedy for empty text bubbles. Nice work from McCann-Erickson Singapore. I’m really fond of the first ad, where the hero is getting bored on the rooftop because he doesn’t hear anyone scream. I don’t really understand the second one. It seems to be a basketball game, and the ‘Falcons’ lost. Maybe because they couldn’t communicate? I’m not sure.
via 24